1PointFive Lower Carbon Products Campaign

Some of the most rewarding creative projects are shaped through collaboration, exploration, and refinement.

Working alongside a talented team, I helped develop the visual language and style guide for 1PointFive's Lower Carbon Products campaign. The challenge was unique: carbon removal and Carbon Removal Credits aren't physical products, they're intangible environmental assets. Without a tangible object to photograph or showcase, we needed to create a visual language that could communicate an invisible process in a way that was meaningful, memorable, and adaptable.

Our team was tasked with communicating the idea of bringing emissions to zero without relying on the phrase "net zero," while creating a flexible system that could work across industries, products, and media.

My role was integral to the visual development process, helping establish the campaign's core design language, refine the "zero" as its central visual device, and build a generative AI workflow that accelerated creative exploration and iteration. Together, we developed a scalable visual system that extended across digital advertising, video, experiential design, presentations, and other campaign touchpoints.

This case study documents that evolution and reflects the kind of work I value most: collaborative, strategic, and built around solving complex communication challenges through thoughtful design.