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Blue Cat Lounge Art

What draws you in?

  • Home
  • Client Work Case Study
  • AI Short Films and Clips
  • Analog Artwork
  • AI ANIMATED ARTWORK
  • About
  • Contact

Robert Avila

ABOUT

“My creative journey has never followed a straight line. In many ways, I've reverse engineered it, and that perspective continues to shape the way I think and create.”

As a kid, I spent a lot of time experimenting with acrylics, watercolors, and whatever art supplies I could get my hands on. Like a lot of artists, I enjoyed drawing and painting, but when I landed my first design job years later, my professional career took me in a different direction.

I started in web design before moving into print design and eventually into the prepress department of a large commercial printing facility. Working alongside Heidelberg presses and seeing how ideas became finished printed pieces gave me a deep appreciation for craftsmanship, production, and the importance of getting every detail right.

From there, I worked my way through a series of production and design roles before joining a Houston-based publishing company as a graphic designer. Over the next fifteen years, I grew into the role of Senior Art Director, leading publication design, branding initiatives, and ultimately redesigning a magazine that had been on the market for more than forty years. During that time, I returned to school as a non-traditional student to pursue a formal art degree, which reconnected me with something I hadn't explored seriously in years: creating artwork by hand.

Today, I work as a Senior Art Director at a creative agency, developing integrated campaigns and brand experiences for global organizations. My work spans digital, print, environmental graphics, motion, presentations, and experiential design, but no matter the medium, I'm always looking for new ways to communicate ideas visually.

That same curiosity is what drew me to generative AI. I see it as another creative medium rather than a replacement for traditional design. It allows me to explore ideas more quickly, experiment with visual storytelling, and extend my creative process beyond what's possible with conventional tools alone.

My personal artwork has become a reflection of everything I've learned along the way. I work primarily on black matte board using metallic oil paint markers, metallic pastels, metallic colored pencils, and ink. The reflective qualities of these materials create artwork that changes with the light, revealing different colors, textures, and depth depending on the environment.

More recently, I've begun combining those original hand-drawn pieces with generative AI. Rather than creating artwork from scratch with AI, I use it to animate and augment my traditional illustrations, blending physical media with digital technology to create something neither could achieve on its own. That intersection between craftsmanship, design, and emerging technology has become the foundation of my creative practice.

Whether I'm designing a campaign, creating a hand-drawn illustration, or producing AI-assisted films, my goal is always the same: to create thoughtful, engaging work that tells a story and invites people to see familiar ideas in new ways.

About the Artwork

Every piece begins as an original hand-drawn illustration on black matte board using metallic oil paint markers, metallic pastels, metallic colored pencils, and ink. The metallic pigments interact with ambient light to create subtle shifts in color, reflection, and depth, giving each piece a unique presence that can't be fully captured in a photograph.